Social Media Marketing
Social Media Marketing (SMM) plays a crucial role in any inbound marketing strategy and is highly effective for driving significant traffic to your website and managing the online reputation of your brand. In addition to creating exposure, awareness and building authority, social signals such as Likes and Shares are increasingly becoming a more important factor to improving your organic search positioning.
SEO Architects social media marketing experts will work with you to identify the most relevant social media platforms (Facebook, LinkedIn, Twitter, YouTube, Google+, Pinterest) for your business and develop an effective strategy that will support your inbound marketing goals and objectives.
Social Media Marketing Products Services
SEO Architects offers a wide range of Social Media Marketing services including:
Blog posts: Blogging is an effective marketing strategy. Impactful blog posts designed to build traffic and increase shares through compelling topics soundly based on keyword research will increase overall levels of engagement.
Social Shares: Sharing topical articles, industry news and blog posts across all your social profiles will keep your profiles active and fresh, encouraging users to visit regularly.
Social Media Profile Optimization: A complete and optimized social media profile with proper page titles, descriptions, socially optimized blog installation, social alerts, custom Facebook tabs, tagging, keyword-rich posts, inbound linking, effective branding and custom graphics and functionality is the key to a great social media marketing campaign.
Premium Content Creation: Sharing high quality content that provides significant value to your users is essential. We offer a number of premium content creation options to enhance your users experience. They include infographics, e-books, whitepapers, graphic tips and videos.
Paid Social Media Ads: Social Media Ads drive fan growth and build email lists. Our strategy includes multivariate testing of multiple ad image and copy combinations on Facebook, identifying the best performing ads and then optimizing for lowest CPL (cost per like) or on-site conversions.
Social Contests: Contests are an effective way to engage users and create awareness. We work with you to create a contest idea, develop custom graphics and functionality, promote it, measure performance and make adjustments to maximize the social reach of the contest.
Usability testing: We measure initial impression of a brand and current sentiment from a social perspective. We determine how your social profiles and your competitors profiles are serving your potential customers. We identify opportunities to enhance your profiles to better serve your customers and turn your profiles into a more effective sales tool for your business.
Comprehensive Reporting: We track every social interaction – likes, shares, ad impressions, comments, virality and total reach to understand which posts work and increase engagement.