SEO Website Audit
SEO website audits ensure that your site is Google compliant and is maximizing its ability to rank higher on Search Engines. Google’s algorithm (Penguin and Panda) is constantly changing. It is all too easy to find that your site has been penalized. Our job is to prepare your site for all of your future online marketing and maximize your return on investment (R.O.I.).
SEO Architects strategy will be to provide overall website auditing and consulting. Our program will include; Research, Audits, Recommendations and implementation strategy to support a maximized Search Engine Optimization campaign. The campaign will be designed to achieve significant Search Engine ranking improvement and to give the impression of natural growth in visibility to the important search engines; such as Google, Yahoo and Bing.
We will review and audit the following for feasibility and effectiveness of your SEO Campaign:
Keyword Ranking Analysis
This process involves the review and analysis of the current list of keywords. This list of keywords has to be constantly monitored so that the site is optimized for most effective keywords as per industry trend, competition, seasonal drifts and special occasions.
Website Structure Analysis
The Website Structure Analysis thoroughly checks for all on-site and structural parameters so that comply with the W3C standard and Google/Bing/Yahoo webmaster guidelines.
Our Content Analysis will examine how well your site engages visitors. Is your content compelling enough to take action? Is there a call to action? Does your content include the latest buzzwords of your industry? How does it compare to your competition?
Website Traffic Analysis
The Website Traffic Analysis includes an in depth look at overall website traffic, visitor behavior, bounce rates, keywords driving traffic, referral traffic, direct & organic traffic etc. This also involves tracking and analysis of goals specifically set as per the campaigns set-up by the Analytics Campaign Management team from the client side.
Our Backlink Analysis will review and check your Backlinks for credibility and authenticity. Backlinks from untrusted sources can hurt the online reputation of the site leading to a fall in rankings, resulting in a decrease in traffic. As part of the analysis we will review your Backlink strategy and help you to develop a go forward strategy for future growth.
Social Presence Analysis
Almost all business entities need to have social media channels that help promote their services/products and create a healthy fan following. This audit report will aim at tracking the customer engagement and penetration of social media channels of the site on top social networking sites like Facebook, Twitter, LinkedIn etc.
Online Reputation Analysis
The online identity of your company needs to be maintained across all social media platforms so no negative vibes are created. SEO Architects will analyze and develop a strategy to manage the reputation of your company within the online world. Our job will be to monitor, track and assist in executing a plan of action for any potential negative presence.
Upon completion of the SEO audit, SEO Architects will conference with your team to review our recommendations. Once you’ve had a chance to review the SEO audit, we will work with you on your implementation plan. We want our clients to succeed. We work to ensure that you will be able to implement the SEO audit recommendations in a timely manner, ensuring you the best possible return.