Pay-Per-Click Advertising

PPC is a vital part of Search Engine Marketing (SEM). It is online advertising that is used to drive traffic to your website through ads that typically appear with search engine results. Ads are created based on targeted keywords. You pay only when the ad is clicked (PPC).

Large and small businesses require a PPC strategy managed by proactive SEM experts who monitor the ad campaigns regularly in order to optimize results and provide analysis and reporting that is insightful and easy to understand. We do all of this and more at SEO Architects.

PPC Products and Features:

Establishment of PPC benchmarks: We work with you to establish benchmarks, discuss next steps, major milestones, and accountability. Your account manager will define objectives and walk you through our processes and reporting.

Create custom account/account takeover: SEO Architects uses an established process that examines all aspects of the PPC campaign including account structure, campaign settings, targeted ad groups, keyword selection, ad copy, and landing pages. Everything is tracked using your Google AdWords and Analytics Accounts for complete transparency.

Expansion to other platforms: Once your campaign is running, we will expand the reach of your PPC campaign by expanding it to other platforms. We use Google Display Network, Remarketing SEM strategies and mobile ads so users can view your ads on their smartphones and tablets. We also advertise on other networks, including Bing, Facebook, LinkedIn, & more.

Ongoing PPC campaign optimization: We don’t just set & forget! Our team is constantly improving the campaign based on metrics. By regularly optimizing for Bid Price and Quality Score, significant Cost per Click (CPC) savings can be realized. We will also monitor other important factors including: CTRs, Conversion Rates, Average Position, Impression Share, Cost per Click, Cost per Acquisition, PPC call tracking, and perform A/B Ad Testing to test ad copy to improve conversion rates.

Reporting: SEP will provide you with a monthly report that includes a review of key metrics, performance of these metrics, a discussion about results of current testing and updating the testing plan, and PPC strategy revisions and recommendations.bus leo.